It’s all about the app. If apps does work on iOS or Windows Platform, why not on Office? So here we go, Microsoft announced the opening of The Office Store on Monday, August 6, 2012, revealing a big exciting time and opportunity for both app developers and app consumers.
If you had installed Office 2013 Preview, you probably have noticed the Apps for Office button hidden in the Insert tab ribbon in Office. And if you go there now, you will see a handful apps from the Office Store, and you can install and try for free any of them right from there.
The benefit of having Office apps are obvious to all office users. Having more choices other than the traditional Add-ins, Macros, and VBAs simply means a lot more productive to all Office users. But it means a lot more to Office developers as well. The opportunity is just huge. With over a billion people using Microsoft Office, the apps approved and shown up in Office Store can reach out to virtually anywhere in the world without much marketing effort from the developers themselves. It’s time for the developers to concentrate on developing the cool apps for Office users and leave all marketing and monetizing to Microsoft and to the Office Store.
If you are a developer, get started from here (http://msdn.microsoft.com/en-US/office/apps/fp123579).
Office user and tester? check out the office store beta here (http://officepreview.microsoft.com/store)
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