10:34 AM: YOu can normally choose between Flash or HDD, but now Apple is offering something called the Fusion drive. It’s 128 GB of flash storage and your choice of a 1 or 3 TB hard drive, fused into a single volume for faster reads and writes. It’s built into OS X Mountain Lion.
10:34 AM: Headphone port, SD card, 4 USB 3 port, 2 Thunderbolt, and Ethernet.
10:33 AM: Other features: a 720p HD FaceTime camera, dual mics, and dual speakers. It sheds 8 pounds over the previous generation. Inside, there’s a “serious computer inside,” Schiller says. Intel quad core i5 or i7 processors, NVIDIA Kepler graphics up to 768 KB of Flash.
10:32 AM: It uses a new technology called plasma deposition that lets Apple apply a nanometer thick anti-reflective coating to the display, resulting in 75 percent less reflection than the previous generation. Each display is individually calibrated.
10:31 AM: Apple then re-engineered all the internal components. It comes in two sizes, 21.5-inch (1920 x 1080) and 27 inch (2560 x 1440). 178 degree viewing angles on both, IPS displays.
10:30 AM: This is so thin, the engineering team used a technology called “Friction stir welding.” THe molecules of the aluminum are merged together to create a seamless piece. How did we make it that thin, Schiller asks. The previous generation looks so chubby! The team engineered a display that’s 5 mm thinner. Normally, there’s a 2 mm gap of air between glass and display. Apple eliminated that by laminating the two together, creating a 45% thinner display.
10:29 AM: Let’s see how thin it is: The edge is super thin, it does get a little concave towards the center — it’s not quite as completely flat as the first images suggested, but the edges are super thin. The edge is 5 mm thin, 80 percent thinner than the previous generation and it extends teh whole length.
10:28 AM: Wow. The audience is applauding. It’s basically a display on a stand and nothing else. Edge to edge glass. “Would you like to see one in person?” Yes please!
10:28 AM: We’ve had seven generations of iMac, each generation better than the last. The next generation iMac looks ultra, ultra, thin. Holy crap.
10:27 AM: The iMac is the number one desktop model in the US, some think of it as the flagship of the Mac product line. It started back in 1998.
10:27 AM: Mac Mini is the world’s most energy efficient desktop, it idles at 11 Watts, Schiller says. One more Mac announcement — the iMac.
10:25 AM: The new Mac Mini is packed with features, including 4 USB 3 ports. Inside, it’s a beautiful, simple, small design with a dual or quad core Ivy Bridge processor, WiFi, Bluetooth, up to 16 GB of memory or 256 of Flash. It starts (2.5 GHz, dual core i5, 4 GB RAM, 500 GB HDD) for $599. 2.3GHz quad core i7 with a two 1 TB drives starts at $999.
10:24 AM: The full Mac notebook lineup: $999 MacBook Air, $1199 MacBOok Pro, MacBook Pro with Retina display $1699. “This is the best lineup of portables we have ever offered,” Schiller says. Now, Mac Mini — “You knew there’d be something called Mini in this presentation,” Schiller said to applause and chuckles.
10:23 AM: Schiller is outlining some of the MacBook Pro’s green features, like Energy Star 5.2 rating and EPEAT Gold rating.
10:22 AM: The 2.5GHz dual core i5 with 8 GB RAM and 128 GB flash is $1699 and starts shipping today.
10:21 AM: It ships with Mountain Lion, of course, and all of the key features that come with that OS, like Power Nap, which lets contacts, calendar, and software get updated while it sleeps.
10:20AM: It’s got a 720p FaceTime HD camera, stereo speakers, dual mics. On the inside (we’re getting a peek inside), everything has been re engineered from scratch. It’s jam packed with parts. It uses asymmetric lithium ion battery technology to maximize battery life. It’s got a 7-hour battery. Intel dual core i5 or i& Ivy Bridge Processor, and Intel HD Graphics 4000.
10:20 AM: Schiller is showing a few examples of how the Retina display comes in handy — crisp email text, photo editing for photographers. There are lots of Retina-ready apps in the Mac App Store, too.
10:19 AM: What do you think — would you rather get a 13 inch MacBook Air, or a 13 inch MacBook Pro with Retina display?
10:19 AM: “It is a stunning display,” Schiller says. Rich color, deep blacks, 29% higher contrast ratio and a 75 % reduction in glare. 178 degree viewing angle and a very bright display.
10:18 AM: It has more pixels than any competitor 13 or 15 inch notebook (except the 15 inch MacBook Pro with Retina display).
10:17 AM: On the lefthand side, it’s got MagSafe 2, Thunderbolt, USB 3, and other peripherals. On the other side, no optical drive, SD Card, HDMI, and a second USB 3 port. “Equally beautiful on both sides,” Schiller says. It’s got a Retina display. It measures 13.3 inch diagonal, 2560 x 1600 resolution — 4x the pixels than the previous version. that’s over 4 million pixels, making it the world’s second highest resolution notebook display.
10:16 AM: Apple’s number one selling notebook is actually the 13 inch MacBook Pro, Schiller says. “We’re going to introduce something so much better,” Schiller says. It’s the new 13-inch MacBook Pro. It is incredibly thin. .75-inches thin. You can see the difference from the previous version, 20% thinner. It weighs just over 3.5 pounds (3.57 pounds). A pound lighter than the previous generation and the lightest MacBook Pro ever.
10:15 AM: “Today is a very big day for the Mac. It starts with MacBook,” Schiller says. A few months ago, the 15-inch MacBook Pro with Retina display was introduced. It’s gotten some great kudos — including a quote from my review here on Wired!
10:14 AM: We’re really pleased with all the momentum with the Mac, but we’re not standing still, Cook says. He’s bringing up Phil Schiller onstage to deliver today’s Mac related announcements.
10:13 AM: Now we’re going to talk about the Mac. For the year ending in June, Mac outgrew PC market by about 7 times — 15% versus 2%. The Mac has been outgrwoing the PC market for the past 6 years. Mac is consistently named number one in satisfaction and reliability. The Mac is the number one desktop in the US and the number one notebook in the US. Wonder what Microsoft will have to say to that at its Windows 8 event later this week.
10:12 AM: iBooks is also supporting over 40 languages. Chinese, Japanese, the pages turn left to right just as you’d expect — if you’re Japanese that is. The audience chuckles.
10:12 AM: The new version of iBooks is also better integrated with iCloud, so all your purchased books show up on your bookshelf and you can tap one and begin reading just where you left off. There’s new ways to share, too: tap a favorite quote and share with Facebook or Twitter.
10:12 AM: Today, we have a new version of iBooks with a cool new reading option: continuous scrolling.
10:11 AM: Some people seem not to have turned the sound off on their phones. Come on people.
10:10 AM: “One of the most popular apps in the store is iBooks,” Cook says. Its virtual bookshelf holds all your books, and one tap brings you to the iBookstore. There are now 1.5 million books in the iBookstore. Customers have downloaded 400 million books since the inception of the store, Cook says.
10:09 AM: We’ve reached another milestone, Cook says. Customers have downloaded 35 billion apps from the store. “This is jaw dropping,” Cook says. This is great for customers, because it gives them the choice of fantastic apps, but it’s also great for developers. Apple has paid out 6.5 billion dollars to developers.
10:09 AM: Onto the App Store. Last month, there were over 700,000 apps in the App Store, and 275,000 iPad apps. These numbers are still growing.
10:08 AM: 28,000 iMessages are sent per second.
10:08 AM: There are 160 million Game Center accounts now. Shared Photo Stream, which launched with iOS 6, now has over 70 million photos shared on this service.
10:07 AM: “iMessage is the best way to send anyone a message on an iPhone, iPod touch, or iPad,” Cook says. (When it works correctly, we’d say!) Customers have sent 300 billion iMessages so far.
10:07 AM: Now we’re summing up some OS X Mountain Lion features, like Documents in the Cloud. Customers have placed 125 million documents in the cloud so far.
10:06 AM: Now, iOS 6. “Our teams work really really hard to make sure that as many devices as possible are upgraded to the latest operating system,” Cook says. I nuust over a month, 200 million devices are now running iOS 6. Wow! “This is phenomenal,” Cook says. This is the fastest upgrade rate of any software update in history that we’re aware of, he says.
10:05 AM: Sales are going fantastic. Cook is pleased to say that together with the rest of the iPod lineup, they’ve sold over 3 million units. If you’re looking for a holiday gift, Cook recommends an iPod.
10:04 AM: Tim Cook is talking about the new iPods that were announced last month — the new iPod Nano and iPod Touch. “These are off to a fantastic start,” Cook said.
10:03 AM: There was even a dog at one of the Apple Stores! It looked fluffy.
10:02 AM: You know, I’ve never gotten to be one of those people who high fives Apple staff as their one of the first to get an iPhone or iPad, because I’m always out interviewing people in line outside the store!
10:02 AM: Apple is showing us a video to give us an idea of the excitement going on at Apple Stores that opening weekend. Panoramas of Apple Store exteriors around the world — New York, London.
10:01 AM: iPhone 5 is up to a tremendous start, Cook says. “We sold out the first weekend, selling more than 5 million units.” That’s the most phones sold in an opening weekend — the iPhone 5 was the fastest selling phone in history.
10:01 AM: “We have some very fond memories here and we’re going to create a few more today,” Cook says. First, a few iPhone updates.
10:00 AM: Lots of applause and cheers. The crowd seems pretty enthusiastic today. Maybe it’s all the caffeine we were fed beforehand.
10:00 AM: Doing some hand warm-ups to get ready for you guys. Music is quieting…. and Tim Cook is onstage!
9:59 AM: Digging the acoustics in here. Seems like a good theater for a concert. Maybe the Foo Fighters will make a return appearance?
9:56 AM: Our event should begin shortly, we’ve been told. Time to silence our cellphones and other electronic devices. But not put them away because, you know, we need those.
9:49 AM: Last minute Google leak: For fun do a Google search for “13-inch macbook pro.” You’ll be presented with an official link with information about Retina display MacBooks including a 13-inch model.
9:47 AM: We’re here inside the theater, t-minus 13 minutes until the event is supposed to start. The theater is gorgeous — a big change from the Yerba Buena Center.
9:19 AM: We’re here at the California Theatre in San Jose, waiting for Apple’s event to begin. It’s a chilly, cloudy day in the Bay Area!
9:16 AM: Apple will be livestreaming today’s event. To watch the presentation live in your home or office, head over to Apple video stream page or fire up your Apple TV. Apple updated the set-top box Tuesday morning with a new Apple Events app.
9:11 AM: Poster outside the California Theater in San Jose.
9:08 AM: Almost in
SAN JOSE, California — After years of speculation, it looks like today Apple could finally be unveiling the small iPad referred to as the iPad mini, along with a few other Cupertino-created goodies.
Gadget Lab’s John Bradley (@johnwbradley) and Christina Bonnington (@redgirlsays) will be on-site at the California Theater in San Jose, California to deliver you the news right as it happens. The action starts at 10 a.m. PDT.
The iPad mini is expected to feature a 7.85-inch display with a 1024 × 768 resolution and look more like an oversized iPod touch. The tablet will likely be designed for media consumption and could be heavily targeted toward the education space. Pricing is expected to start at $250. For a look at the competition Apple could be facing in the 7-inch tablet space, click here.
Apple is also expected to unveil a slimmer 13-inch MacBook Pro with Retina Display (the 15-inch version debuted in June) and new Mac Minis.
To get a behind-the-scenes peek of what it’s like at Apple’s Oct. 23 media event, and more updates of what’s announced, follow John, Christina, and @GadgetLab on Twitter.
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